Fetchly Website
I direct the Fetchly website, from the 2025 V2 program to the service pages we ship today.
Overview
Fetchly is a product team for hire: engineering, design, QA and a dedicated project manager on one monthly plan. The website has to make that offer clear to a founder who is comparing agencies. I directed the V2 program from March to August 2025, from competitor benchmarking and a brand kit through the sitemap, wireframes, page designs and the Webflow build.
Since October 2025, as Director of Design, I own the site. I design the pages in Figma and build the harder sections myself as React code components for Webflow.
Challenge
The old site sold services as a list. It said nothing about how the work actually runs, and the pages that mattered most for new business depended on paid traffic to be seen at all.
What it changed
July 2026 review: organic search brings over 1,000 users a month to pages that relied on paid traffic, and LinkedIn traffic rose 163%.
- 1,000+
- organic users a month
- 163%
- more LinkedIn traffic