Merch, from the brand book out
A merch line I designed for Fetchly. The rules came first, then the surfaces, then the products and a campaign shot in one place.
Apparel, bags, desk objects, paper goods
It starts in the brand book
Color rules, neutrals, texture maps and tone of voice decide what a product can be before anything is drawn.
Surfaces
Brushed steel, perforated panels and two papers. Every product sits on the same few surfaces, so thirty objects read as one line.
The line
Apparel, bags, desk objects and paper goods, each carrying the mark at the size the object can hold.
First round, final round
The first round set the logo too big. The final round brought it down to a size people would actually carry and wear.
Notebook
Towel
Cards
The campaign
Fourteen shots in one concrete hallway: the line worn, the details up close and the desk it lives on.
Need a line that looks like one brand?
Tell me about the team, the event or the store. I can take it from the brand book to the campaign.