Let's talk about your project
Tell me what you are building, who it is for and where it is stuck. I read every message myself.
How a project starts
- 01
You write
I read every message myself and answer from Brasília, on UTC−3, a few hours from US teams.
- 02
A two week discovery sprint
Every project starts with a two week discovery sprint, so we agree on the problem before anyone draws a screen.
- 03
Decisions, then design
Discovery ends with what we know, what we doubt and the decisions that gate the work, so every screen answers a question.
Work that holds up
- 13 to 1 tools
- By my platform inventory, Container Alliance went from 13 separate tools to one platform built from 1,200+ custom components.
- 1,000+ users a month
- Organic search now brings over 1,000 users a month to Fetchly website pages that relied on paid traffic (July 2026 review).
- 7 to 15 people
- The design team I lead more than doubled between October 2024 and September 2026.
Vitor Machado, a product designer who reported to me, described me as a design leader who combines craft with genuine care for people.
LinkedIn recommendation, August 2025Write to me
- lucastexr@gmail.com
- Based in
- Brasília, Brazil. Remote, working with US teams. It is there now.
- linkedin.com/in/lucastexr
Quick answers
How do I start a project with you?
[Answer to write. The canvas has the question only.]
What does a project cost?
[Answer to write. The canvas has the question only.]
How long does a project take?
Every project starts with a two week discovery sprint, so we agree on the problem before anyone draws a screen. [Add how long the work usually runs after discovery.]
What sets you apart?
[Answer to write. The canvas has the question only.]
Where are you based?
Brasília, Brazil. Remote, working with US teams.