Fetchly Website
Design Direction, Information Architecture, Webflow Development
I design the products you care about
For twelve years I've helped founders and product teams ship products that matter to their users. Today I lead 14 designers at Fetchly Labs from Brasília.
- 12 years in design
- 14 designers led
- 40+ clients served
- SaaSMouth
Platforms I work in
What I do
My work splits three ways: I design products, I run discovery, and I run the operation.
Product Design
- Discovery Sprints
- User Research
- Information Architecture
- Flows and Wireframes
- Prototyping
- Usability Testing
DesignOps
- Team Leadership
- Design Systems
- Career Frameworks
- Design QA
- Documentation
- Hiring and Onboarding
Web Development
- Webflow Development
- Code Components in React
- Framer Development
- Shopify Themes
- SEO and Performance
- CMS Architecture
Brand and Motion
- Visual Identity
- Brand Guidelines
- Motion Graphics
- Presentation Design
- Illustration
- Social Media
What changed
- 13 to 1 tools
- By my platform inventory, Container Alliance went from 13 separate tools to one platform built from 1,200+ custom components.
- 1,000+ users a month
- Organic search now brings over 1,000 users a month to Fetchly website pages that relied on paid traffic (July 2026 review).
- 7 to 15 people
- The design team I lead more than doubled between October 2024 and September 2026.
Vitor Machado, a product designer who reported to me, described me as a design leader who combines craft with genuine care for people.
LinkedIn recommendation, August 2025Leo Souza, a product designer who reported to me, called working alongside me an incredible experience and praised my natural way of leading.
LinkedIn recommendation, August 2025Let's work together
Tell me what you are building, who it is for and where it is stuck. I read every message myself.
- Director of Design leading 14 designers across 24 client accounts
- Product design, discovery and DesignOps, hands on
- Portuguese and English, working with US teams from Brasília